The Engagement report opens on a funnel

The Report tab of the Engagement report now opens on an Engagement funnel. It replaces the seven technical tiles with six figures, in the order a visitor reaches them:

• Exposures: the script ran on a page of the site.
• Widgets loaded: the widget is configured and could show on the page.
• Widgets mounted: the spot for the widget exists in the page.
• Widget views: the visitor saw the widget on screen.
• Conversations opened: the visitor opened the chat from the widget.
• Conversations started: the visitor sent a first message.

Each figure shows its share of exposures on its bar. The tooltip also gives its share of the step before. Select the i beside a figure to read its definition.

The engagement rate stays beside the funnel, with the same definition as before.

A figure can be higher than the one above it. An ad blocker can stop the script without stopping the widget, and a chat can start without a widget, such as from a button on the page. In both cases the report shows the figure as measured, and a note appears when you hover over that step's bar.

The change badges under the seven tiles are gone, so the stages no longer show a change against the previous period. The engagement rate keeps its change. The Exposures tab and the events the tag records are the same.